It all started in August 2011 when I, Karen, got married myself. As a bride who wanted to plan a wedding which wasn’t the usual, traditional affair, I sought high and low for alternative wedding suppliers in the South East. This wasn’t an easy feat!

Continually frustrated by the lack of boho and alternative wedding dresses on offer, I decided to start my own boutique to serve those brides just like me. We’re not all about long, strapless gowns covered in bling and why should we have to settle for something less than amazing? Well, now you don’t have to!

With brides travelling to see us from all over the country, I soon realised that one Rock the Frock wasn't enough, and so I decided to franchise in order to reach more brides across the UK.

Rock the Frock Essex remains my baby though - and I am lucky to have a great team working here with me, making sure our brides are given the ultimate Rock the Frock experience!

Just 25 minutes from Liverpool Street on the train and accessible easily from A roads by car, our beautiful boutique is situated in the middle of Chelmsford City Centre. Be sure to bring your mums, friends & maids for a wonderful whole day out here in Chelmsford!